Privacy Policy Statement

Daktronics, Inc. Commitment to Privacy

Daktronics, Inc. strongly respects and recognizes the importance of Internet privacy. Users are encouraged to read this Privacy Policy to understand how it applies to Daktronics, Inc. website and what users should know in regards to data entered and how it is used. Users can control their personal identifiable information on employment and investor relations sections of Daktronics

For more information on this policy, contact Daktronics, Inc. with the contact information provided at the end of this Privacy Policy.

Information Daktronics, Inc. Collects and Use

This Privacy Policy applies to all information collected or submitted via Daktronics, Inc. website. The aggregate and personal identifiable information Daktronics, Inc. receives from registrations, request forms, surveys, contests, e-mail, phone, person-to-person and postal mail correspondence.

The information Daktronics, Inc. collects includes:

• Name
• Personal Information (Employment)
• Company Name/Organization
• Address/Geographical Location
• Phone Numbers
• E-mail Address
• Reference Code
• Languages
• Products Interested In

Daktronics, Inc. does not share, sell or distribute data with any third parties.

Employment

Ultimate Software provides E-Recruiting services for Daktronics, Inc.  This third party collects personal identifiable information and shares this information with Daktronics, Inc. for employment purposes.

Users can create/edit their profiles via SSL secured server.

• Lost passwords can be retrieved automatically and sent via email to the user.
• For technical issues with profile, contact Daktronics, Inc. with the contact information provided below.
• Verification of the user will be required for modifications or removal of the profile.
• For more information on Ultimate Software Privacy Policy, go to http://www.ultimatesoftware.com/privacy.asp
• Daktronics, Inc. may access and deactivate/remove profiles that are abused, misused, or inactive.

E-Newsletters

• If a user, wants to subscribe (opt-in) to Daktronics, Inc. newsletter(s), Daktronics, Inc or our third party vendors will use the user name and e-mail address to send the newsletter.  Daktronics, Inc. may obtain the use of personal identifiable information for promotional activities, contests and surveys for marketing purposes.
• If a user, wants to unsubscribe (opt-out) from the newsletter(s), the third party user customization tool is provided.  The user can unsubscribe by clicking on a hyperlink found on the newsletter and/or website-containing newsletter.  An alternative opt-out option is to contact Daktronics, Inc. with the contact information provided at the bottom of this Privacy Policy.
• For more information on MailChimp Privacy Policy, go to http://www.mailchimp.com/privacy.phtml
• Daktronics, Inc. may access and deactivate/remove profiles that are abused, misused or inactive.

Investor Relations

• If a user wants to subscribe (opt-in) to Daktronics, Inc. Investor Relations news and event alert, RSS feeds, and shareholder briefcase, Daktronics, Inc. or our third party vendors will use the user name and e-mail address to send information the user subscribed.  Daktronics, Inc. may obtain the use of personal identifiable information for promotional activities, contests and surveys for marketing purposes.
• User may want to unsubscribe (opt-out) from individual news, event, RSS feeds and/or briefcase via using the third party user customization tool provided.  User can unsubscribe by clicking on a hyperlink found on the news/event email and/or Investor Relations website.  An alternative opt-out option is to contact Daktronics, Inc. with the contact information provided at the bottom of this Privacy Policy.
• For more information on Investor Relations Privacy Policy, go to http://www360.shareholder.com/home/Company/privacy.cfm

Analytics/Stats

• No personal identifiable information is being distributed to Google Analytics.  Google Analytics tracking tool with aggregate information is used for Daktronics, Inc. marketing purposes.  Such aggregate information/stats being collected include geographical location, page tracking, submission of forms, ISP, computer hardware/software specifications and many other stats, but no personal information is being used.   Daktronics, Inc. does not collect any personally identifiable information about the user.
• Daktronics, Inc. uses aggregate information from Google Analytics for improvements of the Daktronics, Inc. website.
• For more information on Google Analytics Privacy Policy, click on the following link - http://www.google.com/intl/en/privacy.html.

Use of Cookies

Some Daktronics.com pages may contain cookies, which is a small text file stored on user’s computer hard drive.  No personal identifiable information is retrieved from the user’s computer except the user’s language.  Using the language provided will configure and personalize the webpage.

Daktronics, Inc. commitment to data security

Users can determine if the Secure Sockets Layer (SSL) is active to provide security encryption for data to be transferred on the Internet without releasing sensitive information in to the wrong hands.  To determine if the webpage is secured, view the prefix of the internet address, it should be https://.  Daktronics, Inc. works hard with the third party service to provide a high-level of encryption to sensitive information entered on Daktronics, Inc. website.

Daktronics, Inc. commitment to Children’s Privacy (COPPA)

Daktronics, Inc. website’s target audience is people older than 13.  Daktronics, Inc. website does not collect or maintain personal identifiable information from children under the age of 13, but users under that age may visit Daktronics.com and be tracked by Google Analytics for marketing purposes.  Children under the age of 13, who want to submit personal identifiable information, are required to have verifiable parental consent.

How to contact Daktronics, Inc.

If you have questions, concerns and inquiries about the Privacy Policy, please contact Daktronics, Inc. with the following contact information below:

Daktronics, Inc.

Daktronics, Inc. reserves the right to revise this Privacy Policy at anytime. Check periodically for an updated Privacy Policy. The Privacy Policy was released on August 2, 2007.