Press Release

Warwickshire County Cricket Club Chooses Daktronics for LED Video Display at Edgbaston in Birmingham, UK

BROOKINGS, S.D. – May 30, 2007 – Spectators at Warwickshire County Cricket Club matches have an even better experience awaiting them at the County Ground Edgbaston due to a recent installation of a full-color light emitting diode (LED) video board. The video display was designed and manufactured by Daktronics Inc. (Nasdaq-DAKT) of Brookings, S.D.

“The fantastic image and flexible control system have greatly impressed me,“ said Phil Macdonald, Operations and Development Director of Warwickshire CCC. “This has been a giant leap forward in our ability to communicate with our spectators.”

This installation is part of a three stage development at Edgbaston. This is a major test site where international and county cricket matches are played.

“Working with Warwickshire on this has been an incredible experience, one which I hope will continue long into the future,” said Mike Charles, of Daktronics International Sales. “The LED display will bring an experience to the Warwickshire club that their spectators will remember for some time.”

ProStar® LED video display technology captures the crowd’s attention with the capabilities to show vivid graphics and colorful animation. Warwickshire’s display measures approximately 5.5 meters high by 6.3 meters wide, with full-color pixels on 23 millimeter spacing. The display uses red, green and blue (RGB) LED technology to present images and information with wide angle visibility. When not entertaining fans, the display can show scores and recognize sponsors.

Electronic Display Services Ltd. (EDS) installed the display in a timely and efficient manner. EDS is located in Northern Ireland and has an experienced workforce with a unique knowledge of the electronic sign industry. They work hard in developing relationships with customers and continuing that relationship into the future. EDS has completed multiple installations in many countries throughout the world.


About Warwickshire County Cricket Club

Warwickshire County Cricket Club on the County Ground Edgbaston located in Birmingham, United Kingdom, has a ground seating of 21,000 spectators. Edgbaston is known as England’s most successful home ground. It staged with world’s best test match against Australia in 2005. The grounds are situated in the heart of Birmingham and are most famous for its fantastic atmosphere.

Warwickshire had its first contested match in August of 1843 and beat Leicestershire by eight wickets. Twenty years later the Warwickshire County Cricket Club was formed by a group of men and played several matches a year. And twenty years later, in April of 1882, the Warwickshire County Cricket Club was formally established. The first match was played against MCC in a long bout that ended in a draw, but Warwickshire was now on the cricketing map.



About Daktronics

Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, 3,500 ProStar® and ProAd® displays have been sold and installed in sports, entertainment and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, electronic scoreboards, computer-programmable displays, digital billboards, large screen video displays and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.